Social Media Content Planning Skills Kit — Installation Guide

This pack includes 10 ready-to-use Claude Skills for planning and managing social media content across platforms (text and image posts — for short-form video editing specifically, see the Reels Editing Workflow Skills Kit):

1. content-calendar-builder — turn themes/goals into a posting calendar
2. platform-adapted-post-writer — adapt one message across Instagram/ LinkedIn/X/Facebook
3. content-pillar-planner — define 3-5 recurring content themes
4. caption-hook-writer — write multiple scroll-stopping caption opening lines
5. hashtag-research-organizer — organize hashtags into tiers, labeled as suggestions to verify
6. engagement-reply-writer — draft replies to comments/DMs in brand voice
7. content-repurposing-planner — turn one piece of content into a week of posts
8. campaign-post-sequence-planner — plan a multi-post sequence for a specific launch/campaign
9. social-bio-writer — platform-appropriate bios within each platform's character limits
10. social-content-audit-checklist — audit past content against your stated pillars and goals

What is a Claude Skill?

A Claude Skill is an instructions file (SKILL.md) that teaches Claude how to perform a specific task following your format and rules. When you ask Claude something that matches a skill's description, it automatically applies those instructions.

Installing — Claude Code (on your computer / terminal)

A) User-level (works in every project)

1. Create the skills folder if it doesn't exist yet:

   mkdir -p ~/.claude/skills
   

2. Copy each skill's folder into ~/.claude/skills/, so the final path looks like:

   ~/.claude/skills/content-calendar-builder/SKILL.md
   ~/.claude/skills/platform-adapted-post-writer/SKILL.md
   ~/.claude/skills/content-pillar-planner/SKILL.md
   ~/.claude/skills/caption-hook-writer/SKILL.md
   ~/.claude/skills/hashtag-research-organizer/SKILL.md
   ~/.claude/skills/engagement-reply-writer/SKILL.md
   ~/.claude/skills/content-repurposing-planner/SKILL.md
   ~/.claude/skills/campaign-post-sequence-planner/SKILL.md
   ~/.claude/skills/social-bio-writer/SKILL.md
   ~/.claude/skills/social-content-audit-checklist/SKILL.md
   

3. Start (or restart) Claude Code — the skills will be available automatically in any project.

B) Single-project level

Copy the same folders into <your-project>/.claude/skills/ instead, if you only want them in one project.

Using with claude.ai / Claude Desktop

1. Open Settings.
2. Find the Capabilities or Skills section.
3. Upload each skill's SKILL.md file (or its whole folder).
4. The skill triggers automatically when you ask something matching its description.

Using with ChatGPT

ChatGPT doesn't have a "Skills" system, but each SKILL.md file works just as well as ChatGPT instructions — the part below the --- frontmatter is plain instruction text.

As a Custom GPT (ChatGPT Plus/Team — stays saved for reuse):

1. Go to Explore GPTs → Create → Configure.
2. Give it a name (e.g., "Content Calendar Builder") and a short description.
3. Open the skill's SKILL.md file, copy everything below the --- frontmatter block, and paste it into the Instructions field.
4. Save. Reopen this GPT any time you need that skill.

Without Custom GPT access (works on any ChatGPT plan): Paste the same instructions (below the frontmatter) at the start of a new chat, then ask your question. You'll need to re-paste it each time you start a new chat.

How to check it's working

After installing, ask Claude something that clearly matches one skill, for example:

"We post 3x/week on Instagram. Themes: behind-the-scenes, product tips, customer stories. Build me a content calendar."

If the skill triggered correctly, the answer will follow the content-calendar-builder structure (dated slots, rotating themes, content-type suggestions).

Common issues

• The skill doesn't trigger — check that the SKILL.md file is inside a folder, not dropped directly into .claude/skills/.
• Changes aren't showing up — restart your Claude Code session after editing a file.
• Want video-editing help specifically — these skills cover planning and writing; for shot lists, B-roll, and CapCut editing workflow, see the Reels Editing Workflow Skills Kit instead.