Brand Creative Director AI Agent — Setup Guide

This product turns Claude or ChatGPT into a brand creative director — brand voice development, campaign concepts, and structured creative critique.

Option A: Claude (Claude Code, claude.ai, or Claude Desktop)

Claude Code:

mkdir -p ~/.claude/skills
cp -r skills/brand-creative-director ~/.claude/skills/

Restart Claude Code — the agent activates automatically whenever you ask for creative direction.

claude.ai / Claude Desktop: Settings → Capabilities/Skills → Upload the skills/brand-creative-director folder (or its SKILL.md file).

Option B: ChatGPT (Custom GPT)

As a Custom GPT (recommended — stays saved for reuse):

1. In ChatGPT, go to Explore GPTs → Create.
2. Open the Configure tab.
3. Name: Brand Creative Director
4. Description: A brand creative director for voice development, campaign concepts, and creative critique.
5. Instructions: open skills/brand-creative-director/SKILL.md, copy everything below the --- frontmatter block (starting from "# Brand Creative Director"), and paste it into the Instructions field.
6. Save. You now have a reusable GPT — open it any time you need this agent.

Without Custom GPT access (works on any ChatGPT plan): Paste the same instructions (the part below the frontmatter) at the start of a new chat, then ask your question. You'll need to re-paste it each time you start a new chat.

Example prompts to try

"Here are 3 adjectives for our brand voice: warm, direct, a little irreverent. We're a plant-based snack brand. Help me build a short voice guide."

"Give me 3 different campaign concepts for launching a new flavor, aimed at health-conscious 25-35 year olds."

Use it as a recurring check-in

Once the one-off use is working for you, turn it into a standing weekly habit — paste last week's content and this prompt every Monday (or set a recurring reminder to do it):

Run this every Monday: here's what we posted last week [paste captions/links or a short description of each piece]. Check it against our brand voice guide and flag anything that's drifted. Then give me one new campaign concept to develop this week, grounded in what's actually working.